Welcome – Excuse Our Mess – Under Construction

At Blue Heron Coaching, we help you turn your calling into a business – with clarity, strategy, and heart. Whether you’re building from scratch or pivoting after job loss, we support you through every stage: shaping your offer, providing access to tech, setting up your backend systems, and guiding your launch. We coach, we co-create, we troubleshoot, and we help you build something real, sustainable, and aligned.

The logo of Blue Heron Coaching LLC features a blue, gently cupped hand cradling a stylized heart. The left side of the heart subtly forms the head and curved neck of a Blue Heron, symbolizing care, transformation, and support.

Coaching for self-starters, soul-guided builders, and rebels with a reason. If you’re ready to build a business of your own – begin here.

Transformation isn’t a theory. It’s an inside job.

Vision

It starts within.

We begin by clarifying what you’re truly here to build – and why. Your values, your calling, and your lived experience become the foundation for everything that follows. From there, we align your vision with a strategy that feels like truth, not a template.

Positioning and Momentum

Get seen. Get chosen.

We help you focus on the right things – your offer, your audience, and how you’ll serve – so you can actually be in business, not just working on it. With clarity comes momentum, and with momentum comes results with meaningful impacts.

Foundation

Structure meets strategy.

We provide the tech and support your backend operational setup – systems, tools, workflows – so you can function with focus and confidence. For legal and financial filings, we point you to trusted professionals or platforms that make the process easier.

Systems plus Refinement

Grow with ease.

We help you build sustainable systems and refine your service delivery so your business runs smoothly – without burning you out. As you grow, we help you adapt – streamlining what’s working, shifting what’s not, and staying by your side when it’s time to pivot.

Fuel your rise.

Practical tools, soulful insights, and resources to move your mission forward wherever you are in the journey.

Welcome to the Blue Heron Coaching Store – where practical tools meet personal transformation. Inside, you’ll find EmpowerED Conversations and the Zen Mind Mental Mastery adult coloring series designed to support reflection, clarity, and forward motion. These resources are created for real people on a real journey. Browse what speaks to you and take the next step in your growth on your terms.

Explore free tools and curated resources to grow, lead, and serve with more intention. Created to support your own growth and the impact you bring to others.

From idea to execution – here’s your roadmap. The Business Blueprint: From Vision to Execution is a free guide designed to help you turn your calling into a business. Inside, you’ll find the six essential steps to build something sustainable, aligned, and real – plus the strategic questions to ask at every stage.

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

— Howard Thurman, theologian, mystic, educator, and civil rights leader

What professionals say

Hear directly from those who have experienced the impact of our approach. Their insights reflect the transformative power of our collaboration and commitment to excellence.

Empowering Connection

“Your presentation reinforced the importance of understanding who we are, and how this self-awareness impacts every aspect of our lives.” (Roz)

Fueling Purpose

“You inspired us to look within and reconnect with how and why we strive to deliver on our mission.” (Maria R.)

Driving Growth

“You added key knowledge to help us grow as an organization.” (Selena)

FAQs

What makes Blue Heron unique?

We help you build the business behind the vision. Blue Heron Coaching combines deep operational know-how with personal support—so you can launch with clarity, confidence, and integrity.

What’s the difference between Done-For-You and Do-It-Yourself?

The Done-For-You Launch Lab is for entrepreneurs who want us to build the backend – systems, messaging, and automation – from idea to execution, so they can stay in their zone of genius. The Do-It-Yourself version includes a professionally built backend, your active involvement, and support for one offer, giving you the tools and confidence to launch on your own terms.

Do you help with tech? I’m not very “techy.”

Yes. That’s one of the biggest reasons people work with us. We provide you access to and set up a platform for you to manage your client relationships, communications, payment systems, and automations – easing your need to be “techy.”

What kind of businesses do you work with?

We work with self-starters and purpose-driven founders – from tradespeople and blue-collar pros to coaches, creatives, and lightworkers. If you’re building something with heart, skill, and real-world value, you’ll feel right at home – especially if you’re early in the journey or starting over on your own terms.

What happens after the 90-day Launch Lab?

After your Launch Lab, you will continue inside the Success Network – our ongoing support ecosystem. You choose the level of guidance and connection you want, from monthly check-ins to fractional COO-level support. You don’t have to go it alone (unless you want to).

What is the Success Network?

The Success Network is the next phase of support after Launch Lab. It’s how we help you sustain momentum, not just start strong. This subscription-based program gives you continued access to the technology, technical support, evolving resources, expert guidance, and a growing network. Once your first offer is live, the Success Network kicks in so you’re not left to figure out the rest alone.

Support starts here.

Schedule a discovery call, and let’s explore how Blue Heron Coaching can support your success. We’ll focus on what’s holding you back, what you’re ready to build, and how we can help you move forward – with clarity, structure, and real support.

You focus on what really matters. We’ll help you build the business behind it.